Data Visualization – Location Intelligence

This is a new web log to address the exciting new concept of visualizing business intelligence data in easy to use tools even on a map.  Nearly 80% of business data is location driven, and it only makes sense to see data on the familiar metaphor of a map.  The focus of this "blog" is to deliver insight into tools that deliver information from your data.  We are pioneering the use of mapping tools to view information in the Category Management process in the Consumer Package Goods (CPG) industry.

We will publish tips and analytic techniques used in Excel, Access and using spatial analysis tools to expand Category Management data visualization with the use of maps.  The tool I use is the AWhere SIS spatial analysis suite of tools to produce output such as:

  1. Shopping mission driven trade areas
  2. Loyalty card shopper analysis
  3. Map causal impact on POS sales
  4. Develop consumer profiles using POS data

The following map shows how store coverage data collectedon handhelds can be mapped to show impact on POS sales at the store level:

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